Content Syndicate :: Words on Demand

Market Opportunity: Pain Points

	Billions of dollars worth of current and archival content is locked up in ‘silos’.
	Content not being ‘repurposed’ effectively for various media. - TV, Print, Mobile, Radio, Web
	Inefficient and expensive process of monetizing content
	Publishers are scrambling to survive, cut costs and monetize content better
	Costs upwards of US$3 million to set up a basic syndication platform
	Limited and shrinking revenue streams (ads + subscriptions)
	Inability to adapt to onslaught from the internet/mobile.

Why Us?

Publisher neutral platform

Content

Repurpose content in 300+ languages

Facilitates long-tail of content for verticals/niche

Solution

Handles entire content lifecycle, web-based, cross-platform security and scalable.

Buyer’s perspective

Access to more content; convenience; choice and efficiency

Technology

Removes entry level barriers for publishers.

Seller’s perspective:

Pay for performance

Monetize content better

No upfront investments required

Why Now?

	Technology Inflection – It’s more cost effective now than ever before
	Availability/maturity of new delivery channels
	Publisher businesses are in distress
	Increase revenues, reduce costs
	Looking at newer ways to ‘repurpose content’
	Alternatives to saturated advertising/subscription models