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The people who make up the Content Syndicate are an inspired bunch of top professional talent with extensive backgrounds in advertising, marketing, entertainment and media at large.
With varied tastes, temperaments and backgrounds, all united by an irrepressible passion for the written word. Come get to know us, this could be the start of a productive relationship. |
| MANAGEMENT |
Maddy Reddy, 30, Founder & CEO |

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Maddy began his career with technology reporting for Cyber Media India, India 's largest technology publishing firm at 19 - straight out of high-school. In 1999, he moved on to be one of the founding Editors of ZDNet's Indian operations, which was then acquired by CNET in 2000.
His work profile includes having been an Associate Editor at Silicon India; News Editor at Lyceum Media; Technology Editor at ITP (Middle East's largest publishing firm), and Managing Editor for IDG Middle East - the world's largest IT publishing firm. He also helped recently set-up the Europe, Middle East and African operations for Ramky Group - a US$400 million environmental and infrastructure services firm.
Over the past 10 years, he has worked in senior editorial and managerial positions for leading publications in Bangalore, Mumbai, London and Dubai.
Maddy holds a Bachelors degree in Commerce from Osmania University, India and an MBA from Cardiff, UK. His hobbies include trivia, travelling, comics, technology and reading.
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| BUSINESS TEAM | |
| Dinesh Sibal, 48, VP – Strategic Accounts |

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Dinesh's career path over the past 23 years in the communications industry has seen him take plenty an interesting detour. Initially trained in India in conventional/mass media advertising, he gradually began acquiring skills related to integrating marketing tools like Event Marketing, PR, Celebrity Management and Direct Marketing for 360-degree impact.
In the third phase of his professional growth, Dinesh got involved as a profit centre head, and one of the most recent phases of his career saw him leading a Company involved with innovation for retail intervention and enhancing brand experiences, servicing clients of the caliber of Coke, Vodacom, MTN and British Tobacco.
With international strategic consultancy strengths and extensive Gulf and global exposure, Dinesh has an uncanny ability of simplifying complex problems on the relevance and solution parameters through idea led thinking.
He is a Science Graduate, a Certified Finance Professional (CFP) with specialisation in ROI and a certified speaker/motivator. A voracious reader and avid back packer, Dinesh can most often be found pursuing his love for the beach side with a Jack n Coke. |
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| Pradip Sampat, 37, Business Development Manager |

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Pradip's strong marketing & communications skills, coupled with his instinctive abilities to go for the big kill, are necessary strengths to his being one of Content Syndicate's Business Development Managers. Entrusted with identifying new business opportunities, Pradip brings a dedicated work ethic and an all-round media knowledge to his job responsibilities.
His previous stints include having been BDM for StudioArt, a Dubai Media City based production house specializing in high tech 3D outputs and rendering, advanced video editing and post-production activities. Prior to that, Pradip was an Advertising Sales Manager with Al Fouz Advertising, Dubai - a publishing house specializing in magazines like The International Indian and The Shipping Gazette.
Pradip is a Bachelor of Commerce from Varanasi University, India. He loves traveling, reading, and exploring new computer software in his spare time.
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| Esperanca de Souza, 30, Corporate Communications Manager |

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Esperança was born in Dubai and has spent over two decades living in the Emirates. She has a Bachelor's degree in Commerce and has worked in an array of industries spanning jewellery, event management and training. She was largely involved, in different capacities, in the organization and production of various entertainment events in Dubai. An erstwhile blogger, Esperança succumbs to nicotine, aggressive retail therapy or escapes to the nearest book-store in order to alleviate stress
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Dennis M. Alphonsus, 29, Vice President - Operations |

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Dennis has been in the communications industry for a decade now, during which time he has been the Editor of two publications. He has also built a strong relationship with editors and journalists from leading publications during his time as a Public Relations Professional. In addition, he has created integrated marketing communication roadmaps for large corporations such as BusinessWeek, Falaknaz Group, Al Futtaim Publishing and Time Services Marketing and Advertising. Dennis is responsible for the editorial content and media services division of Content Syndicate.
His academic background includes a BBA, with a concentration in Marketing Management and Advertising Communications - a Diploma in Marketing Communications from the International Advertising Association (IAA), and an MA in Professional Communications.
His career in the communications field has enabled him to 'not work a day in his life' as he's been able to mix his passion for words with his passion for travel, sports and automobiles.
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| Siddharth Dasgupta, 26, Senior Copywriter |

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With considerable experience in the advertising industry both as a copywriter and as an Art Director, Siddharth brings a rather schizophrenic set of skills to the CS table. Holding a Bachelors in Foreign Trade from the University of Pondicherry, he quickly realized that his passions lay far removed from the worlds of finance and planning.
Throwing himself into the cultivated chaos of the ad world, he's since worked on major campaigns for the likes of Sony, Jotun Paints, Eqarat.com Real Estate and Samsung. Including seminal work for Universitas21Global MBA, Rasasi Diamond Jewellery and WorldSpace Satellite Radio. He has an intuitive understanding of what it takes to establish a brand and turn it into something iconic - and in that regard, relishes the experience of swimming with the big fish, nearly as much as he enjoys making the underdog a force to be reckoned with.
Wanderlust, good food, great conversation, small thrift stores, poetry, film and incomprehensibly loud music keep him chained to a somewhat loose definition of sanity.
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| Zeina Bitar-Ghanem, Senior Editor (Arabic & French) |

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Zeina's excellent editorial, writing and translation strengths are a vital part of Content Syndicate's offerings. Her eclectic career has seen her acquire further expertise in areas as diverse as media planning, management, public relations, business development, strategy road-mapping and team building.
As Editor for one of the Middle East's premier Arabic society & lifestyle publications, Ahlan!, Zeina was responsible for developing content, working with designers in managing the look, feel and photography of each article as well as communicating with advertisers, corporate clients and PR agencies. The job title also required her to attend industry events and conduct local and international interviews with prominent personalities.
Zeina holds a Bachelor of Arts in Translation (Arabic-French-English) from Saint Joseph University - Beirut, Lebanon and a French High School Diploma in Humanities & Languages from the Academy of Grenoble, France. Both personally as well as professionally, she's a results oriented woman with strong creative flair. Zeina's effusive personality, in tandem with her strong communication and analytical skills, always succeed in endearing her to colleagues and clients alike in equal measure.
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| DESIGN & PRODUCTION | |
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| Christopher Franklin Joseph, 25, Senior Graphic Designer |

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'Franky' lives and breathes design – be it flash-based web creations with a difference or print graphic structures that leap off the page. As Content Syndicate's Senior Graphic Designer, he's responsible for dictating the look and feel for a variety of our clients' projects.
His design career has seen him work with a slew of diverse companies. He was Head of Design Services at LanceSoft India Pvt Ltd, where one of his major projects was creating the brand identity & providing complete design solutions for UNWFP. Prior to that, Franky was a Graphic Designer/Webmaster with RAVE Magazine, where his responsibilities included the Design, Publishing and Maintainence of raveindia.com and it’s microsites. He's also been a New Media Artist (IT Team) with Reliance WebStore Ltd at the Dhirubhai Ambani Knowledge City, Mumbai.
Franky's a self-taught New Media Artist with an eye for detail, as comfortable with Adobe Photoshop and Illustrator as he is with Corel Draw, Macromedia Dreamweaver, Macromedia Flash and 3D Studio Max.
An avid gamer, he co-founded 'Indian Pro League' (IPL), India’s premiere computer game event management company - in Bangalore, where he also planned and executed several Multiplayer Computer Game Tournaments. His other hobbies include films, music, gadgets and the fine arts.
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| Devendra S. Chipte, 32, Senior Web Developer |

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An experienced, inventive Web Developer, Devendra has amassed a pretty impressive portfolio of web sites and projects to his name.
His career highlights include having been a Webmaster for DIT Publishing, one of the region's leading Arabic and English technology and lifestyle publishing houses with several market leading titles. Prior to that, he was a Senior Programmer at Jasubhai Digital Media, a dynamic services company specialising in content through print and electronic media. Devendra was also a Senior Programmer with ZDNet, the premier technology portal in India.
With a Diploma in Computer Applications from Kareer Computer Education and a Certificate of Proficiency in Information System Management from Aptech, he's an old hand at PHP, HTML, PL/SQL, Visual Basic, VBScript, Java Script, Oracle and My SQL.
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| ADMINISTRATION |
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| Sahar Salamat Jan, 25, Administration |

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Sahar is an out and out people's person, having acquired extensive experience as a teacher, receptionist and secretary. Cordial, punctual and extremely professional, hers is the first smiling face you'll see when you step into our head office.
Having worked with Waris College, Pakistan as a computer teacher, Ujala College, Pakistan as a receptionist cum secretary and Middle East Real Estate , Dubai as a secretary, Sahar is now on board with the Content Syndicate, handling all secretarial and administrative duties. She's currently in the final year of her BCom.
An avid reader and music enthusiast, she also loves collecting rare stamps as a hobby.
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| Anagha Borkar, 32, Finance & Accounts Manager |

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Anagha is a Commerce Graduate from Mumbai University, India and has extensive work experience in professional Audit firms across India, with solid grounding in various aspects of accounting, audit and taxation.
She has vast experience in handling all the aspects of accounting - payables management , receivable management in the Dubai market scenario, project costing and cost control, independent finalization of Books of accounts, implementing Custom built ERP and implementing accounting systems, procedures and internal controls.
Anagha worked with Sahara, and Cimac as an accountant, before joining Content Syndicate.
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| RESEARCH & DEVELOPMENT | |
Shahabudeen Ansar, 34, Project Manager |
A seasoned veteran of the IT playing field, Ansar has a decade of experience in web application development experience, both in Microsoft and open source technologies.
His technical prowess extends to all phases of the Software Development Life Cycle - including requirement, architecture, software product development and testing, system trail and Beta Sites, troubleshooting, maintenance, and multiple release management using software processes like RUP, XP, and Scrum.
His capabilities extend further to designing end-to-end solutions for the web, including identifying best-of-breed technologies and frameworks, selection of servers and network equipment, addressing scalability, performance and availability requirements, figuring out the best deployment configuration, as well as hosting and supporting applications.
Ansar's IT career has seen him traverse the globe for Multi-national software companies in India , Japan and the US . He holds a Bachelor of Technology in Applied Electronics and instrumentation from the Government College of Engineering - Kerala, India .
As befitting such an astute mind, playing chess is one of his favourite activities. His exploratory nature has also led him to developing a patented compact metal detector with a new electronic theory.
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| Sophia Lawrence, 25, Software Engineer |
With experience in requirement analysis, design and testing, Sophia has garnered a comprehensive 5+ years of experience in Software Application Development.
Her software + application skills are diverse, ranging from web application development using ASP.NET, Visual Basic 6.0, Crystal Report and Oracle, to designing web pages using HTML, CSS and XML.
Sophia holds a B-Tech in Computer Science & Engineering from College of Engineering - Kerala , India .
She has a keen interest in devotional songs, and relishes long journeys.
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| Ameena Iqbal, 24, Software Engineer |
Possessing excellent Client-Server Application development experience using Microsoft Technologies, with particular expertise in Object Oriented Analysis, Design Techniques, Testing, Implementation and Support Skills - Ameena has garnered a diverse 2+ years experience in the IT industry thus far.
Her large bouquet of skills include ASP, ASP.NET, AJAX , Datawindow.Net, SQL Server, Oracle and MS Access. She's a Bachelor of Technology in Electronics and Communication from Cochin University - Kerala , India .
Ameena's interests include music and travelling.
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| Prasad J, 25, Software Engineer |
In just over 2 years, Prasad has already gained valuable experience in Web development, especially Client-server-tier Enterprise applications using Microsoft technologies.
His specialized skills include ASP.NET, SqlServer, JavaScript, C#, VB, Java, Photoshop and Flash. Prasad holds an MSc in Computer Science from St. Joseph 's College - Trichy , India . He's an avid reader and net surfer.
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| Syam Mohan, 22, Software Engineer |
Syam is another dedicated member of our R&D team, with more than 2 years experience in Client-server applications & Web development using Microsoft technologies. Requirement analysis, design development, testing and implementation of Client server tier and web applications are all right up his alley.
His technical proficiency includes developing Multi-Tier Enterprise applications using C++, C# and VB.NET, and expertise in MS SQL Server, PostgreSQL and Oracle. He's been involved in Design of Database Schema, and created Stored Procedures and functions for MS SQL and PostgreSQL.
He holds a B-Tech in Computer Science from College of Engineering , Trivandrum - Kerala , India . And counts painting, travelling and playing football among his interests.
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| Rejeev Thomas, 27, Software Engineer |
Rejeev brings a bunch of diverse skills with him, having 3 + years of experience in Web development and client-server-tier Enterprise applications using Microsoft Technologies. He's worked previously on all phases of the software development life cycle including Analysis, Design Development, Testing, Implementation and Support.
He has technical expertise in Analysis, Designing, Implementation of Web Services in .Net Framework and Xml technologies like XML, XSLT and DOM. Rejeev possesses a flair for good communication and presentation, supported by excellent Project management skills.
He has an MCA (Masters in computer Application), and his main hobby is devouring reading material of all genres.
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