- Get to the point quickly and back it up with quotes and evidence.
- Use proper grammar and punctuation. Check for typos, and do not rely on spell check!
- Address who, what, when, where, why and how in the news release.
- Double check phone numbers and URLs.
- Read your release aloud to see if it makes sense.
- Include quotes to convey opinion or affiliation.
- Don't forget to put your contact name, release date, dateline, web site URL and
phone number in your release. Also make sure you are available for phone calls after
sending the release out.
- Your release should be written objectively, as if the writer has no affiliation
with the company.
- Do not use pronouns such as I, we, us, our, your, etc. except in direct quotes.
Write in third person.
- Do not use puffery statements or hype, but do inform the reader of your status in
your industry.
- Always include standard boilerplate information about your company in the last paragraph.
The headline for this section should read "About (insert your company's name
here)."
|