Content Syndicate :: Media Services

QUICK TIPS FOR AN EFFECTIVE PR INITIATIVE

Lead generator - you are writing first and foremost to a journalist/editor. Offer them an interesting lead.
Keep it short - Stick to the point and avoid lies and half truths. Be relevant to current affairs so as to grab attention.
Pick an angle - a story can be told in many ways but you need to make you story interesting so choose a dramatic or significant issue.
Distribute to the reporters you know - this way you can get your news release out and more likely to generate additional leads.
Follow up - Remember you need to build a relationship. A one off news release is not going to help your business.
Monitor Media - Ensure your News Release was carried and see who else picked it up.

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