Here is a simple template that you can follow to craft a press release. Use it as a reference, and feel free to expand on it to suit your particular news. You can't go too wrong as long as you stick to the basics.

Headline:

Announces News in Title Case, Ideally Under 12 Words

The summary paragraph:

This is a little longer synopsis of the news, elaborating on the news in the headline in one to four sentences. The summary uses sentence case, with standard capitalisation and punctuation.

City, State, Month, Year

The lead sentence:

Contains the most important information in 25 words or less. Grab your reader's attention here by simply stating the news you have to announce. Do not assume that your reader has read your headline or summary paragraph; the lead should stand on its own.

The first 2 paragraphs:

Should answer the who, what, when, where, why and how questions. The news media may take information from a news release to craft a news or feature article or may use information in the release word-for-word, but a news release is not, itself, an article or a reprint.

The body:

Expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing.

The final paragraph:

Restate and summarise the key points of the news release.you may add additional information on the news that is the subject of this release or a contact person or a website to visit www.contentsyndicate.com. You can also include details on product availability, trademark acknowledgment, etc. here.

About the Company:

Include a short corporate backgrounder, or "boilerplate," about the company or the person who is newsworthy before you list the contact person's name and phone number. s

Contact:

Mr./Ms. Abc Defgh
Media manager
The Company
123-456-7890
http://www.contentsyndicate.com
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