- FOR IMMEDIATE RELEASE - These words should appear in the upper left-hand
margin with all letters capitalized.
- Headline - This should be a sentence that gives the essence of
what the press release is about. Articles, prepositions, conjunctions of three letter
words or fewer should be lowercased.
- Dateline - This should be the city your press release is issued
from and the date you are mailing your release.
- Lead Paragraph - A strong introductory paragraph should grab the
reader's attention and should contain the information most relevant to your message
such as the five W's (who, what, when, where, why). This paragraph should summarize
the press release and include a hook to get your audience interested in reading
more.
- Body - The main body of your press release is where your message
should fully develop. Many companies choose to use a strategy called the inverted
pyramid, which is written with the most important information and quotes first.
- Company Boilerplate - Your press release should end with a short
paragraph that describes your company, products, service and a short company history.
If you are filing a joint press release include a boilerplate for both companies.
- Contact Information - Name, Phone, Email.
|