What's newsworthy?

•  New improvements
•  Latest Trend
•  Human Interest
•  Milestone(s)
•  Special Event(s)
•  Cause and Effect
•  Fresh Initiatives
•  Community Service

When to Send a News Release?

•  Remember journalist/editors deadlines
•  If you have a Lead generator
•  Only if you have a newsworthy story

Why send news releases?

•  The cost of a news release is 1/10 the cost of corresponding advertisement
•  Most small to medium businesses cannot afford large advertisement campaigns
•  Build credibility to back your business, product and service
•  Reach more clients and customers

Where to send your news release?

•  Start with your local media outlets
•  Identify readership base of a publication
•  Use an online news release service

Who do I send the news release to?

•  Specific journalists/editors
•  Online news wires
•  Industry specific websites